Last week marked the proud release of  Tenue de Nîmes' 12th printed Journal de Nîmes, with the new issue centered around the theme ’New Vintage’. In the 92 pages we share the brands or products which we feel our kids will be collecting as the ’New Vintage' one day. Starting with fashion visionary Ralph Lauren who founded his beloved ‘Double RL’ brand 1993, after being the first rebel to sell vintage next to his ‘new’ clothing in New York City making him something of an icon for this particular issue. We take you to Mr. Lauren’s most personal archive, which he continues to use to spread his deep love for the rugged spirit of the American West in his full diversity. Furthermore Journal Nº 12 highlights some of the most inspiring brands that successfully used their inspiration of the past into a contemporary collection, which inspire us in everything we do ourselves. [ Continue reading ]

After we announced the arrival of the new Tenue de Nîmes jeans last June, today we are ready to share the ‘Pablo’ - created out of a Japanese fabric named 'Memphis Blue' - in all its indigo glory. To fulfill the high expectations, both internally as from the outside world, in the creation of the perfect Tenue de Nîmes denim, before the start of production the roots of sincere quality in denim were researched and found in Italy. Over the course of the past decades the European country has been the unquestionable authority in the production and development of the highest quality jeans and therefore it was decided that the 'Pablo' would be produced by a small factory in Italy, an hour away from Veneto, owned by an Italian family business. The new jeans serve the traditional denim aficionado to all its wishes, being a straight jean with a slightly more relaxed top-block and a slim but easy leg, resulting in a more classic ‘Americana’ model compared to the first jean produced by Tenue; the slimmer - sold out - 'Charles' which preceded the 'Pablo'. If you want to be part of Tenue de Nîmes history make sure to quickly order online or pick one of the 140 pairs up at the stores. Before its too late.. [ Continue reading ]

Last week marked the first great release of 2015: Journal de Nîmes Nº 11 was officially launched at Tenue de Nîmes, with many more releases and projects laying ahead in this exciting year. The all-yellow issue resolves around The Future and although this seems the case with every new Journal, feels like another step towards the next level. To tell the story on how we see the future, a narrative was created which examines both past and future, based on the idea that if you want to look ahead, you can not do so without finding the roots from where progression will grow. In Nº 11 the brands are presented, which capture everything that we feel is required to be successful in the 21st century. On the one hand this resulted in a story on one of the biggest brands of the last ten years, Acne, but also Porsche is featured through a story on Ron Dickinson, founder at Singer Vehicle Design shot by Thomas Tukker. Our favorite Hancock is to be found as a prime example of a brand translating traditional techniques to the 21st century and also the first introduction of the Tenue de Nîmes Private Label is here, searching for timeless appeal and quality in all its designs. Our upcoming adventure into the world of optics named Mottainai is also presented for the very first time ever, implementing elements from the past into a futuristic concept. We will dwell on those thrilling projects in the near future, when the time has come, until then enjoy Tenue's exclusive vision for the future. [ Continue reading ]

After we wrote about the first steps of Amsterdam-based denim label Olaf Hussein at the end of last year, a lot of work has been done by Olaf and his team. They presented their new collection during last Amsterdam Fashion Week and received a lot of rightful positive feedback after participating in the major fashion fairs. With their new collection Hussein en co put the mod back in modern; drawing inspiration from the stylish young men of the late fifties and implementing that within an updated appearance. Nevertheless from their clean aesthetics, to their razor sharp tailoring, traces of the mods can still be found throughout the entire line, mixed with contemporary details like bonded fabrics, drawstring hems and seams sealing tape; Olaf lifts the classic look to the current modern standards. The collection shows character and depth marking a serious step in the right direction for the Olaf Hussein brand, promising great things for the future. [ Continue reading ]

We are very happy to finally share the earlier announced and just released Pastoe x Tenue the Nîmes collection, featuring special denim editions of two Pastoe classics: the FM06 lounge chair and the KM05 stool. The collection is based on the shared love for quality and craftsmanship by both the centennial Utrecht-based company and Tenue. Furthermore the collaboration underlines both companies’ philosophy of using sustainable materials and striving for simplicity, functionality and eye for detail. The FM06 lounge chair will be available in black steel wire with walnut wooden armrests and features a Kurabo-denim upholstered seat and back cushion, which has an exclusive leather patch attached at the side, showing both the ‘Pastoe x Tenue de Nîmes’ logo and its serial number. The KM05 stool also comes in black steel wire and features a detachable Kurabo-denim cushion, also with a leather patch containing the ‘Pastoe x Tenue de Nîmes’ logo. From today, both the lounge chair and the stool are available exclusively in the Tenue the Nîmes stores and online. [ Continue reading ]

We are extremely proud to present the 10th issue of Journal de Nîmes, which was released at Tenue de Nîmes last Friday in the midst of the Amsterdam Denim Days. In honor of the denim event, this particular issue was drenched in indigo and might just be our most ambitious magazine till date. The Amsterdam Denim Days, which took place from Wednesday until Saturday, brought the national and international denim community to the city with the highest concentration of denim brands. The event was a collaborative effort of The House of Denim initiative, Modefabriek (Blueprint) and HTNK Fashion recruitment & consultancy and among other events featured the American Kingpins Show, which previously took place in New York, Los Angeles and Hong Kong. Journal de Nîmes Nº 10 features several in-depth stories on individuals and initiatives from the world of denim and some photographic editorials, among which is a shoot giving the spectator a peek into the ever-growing denim archive of Tenue de Nîmes. [ Continue reading ]

Tokyo-based Stevenson Overall Co. is the product of the collaboration between Zip Stevenson and Atsusuke Tagaya. The brand originally existed in Portland, USA in 1920's-30's and was relaunched by Zip and Atsusuke in 2005. The collections of Stevenson Overall Co. derive directly from Stevenson's and Tagaya's shared deep interest in vintage denim and leather goods. One of the founding goals was to redevelop the process of creating jeans with a “flat felled seam”, which arises from sewing methods used before the 1920's. For Stevenson and Tagaya the unconventional sewing method is key, as they value the original taste from the hand made goods that has been consistent from the time of the original brand establishment. The different styles in the collections are created with inspirations from vintage clothes, fabrics and art and the pursuit of designs and details that were lost but not forgotten. Stevenson and Tagaya create suitable clothes for this modern time: “nostalgic but new, modern and universal." [ Continue reading ]

Last friday we celebrated the 5th anniversary of Tenue de Nîmes. When we started Tenue de Nîmes in 2008 we could not possibly have imagined where our lovely journey would take us in the following years. Our first Journal de Nîmes presented our Tenue de Nîmes philosophy to the world. And five years later here’s the 10th issue. The 5 Year Anniversary issue. [ Continue reading ]

Olaf Hussein is an Amsterdam-based denim label with one clear goal: to produce top quality denim that will remain true to its classic styles while simultaneously incorporating new and modern silhouettes. Subtle luxury and understated items set the tone for the brand. Clean and simple are key elements; design, quality and fit are closely connected. With this clear concept in mind, the aim is to present a collection with a classic aesthetic, but still with a modern attitude. [ Continue reading ]

Last month was a crazy one. We traveled form Amsterdam to Tokyo, to Basel, to Lisbon for both business and pleasure. In the coming days we'll share some of our experiences here. To start with Japan. Together with Menno and Rene - Tenue de Nîmes - we went to Japan to get some serious indigo and retail inspiration. Besides our amazing visit to Takeo Paper, we were invited to visit this indigo paradise of the legendary Bryan Whitehead. [ Continue reading ]

Over the past year we've been working on an exhibition on denim which opened last week in the Centraal Museum, Utrecht, the Netherlands. Putting together 350 years of denim history into a more than 100 meter long indigo timeline. A rich history including classic paintings from 'The Master of the Blue Jeans' and old sample books dating back to the 18th century, to the designs of Chanel, Jean Paul Gaultier, Maison Martin Margiela, Marithé + François Girbaud and Yves Saint Laurent - and one of the oldest Levi's and Lee jeans to Momotaro, Atelier Tossijn, Naked & Famous and Rapha - it's all there.
We've created a more than 100 meters long cabinet, starting like a loom in an almost black indigo colour, morphing to slate blue and finally ending in a bright white workshop. A three-dimensional timeline showing the rich history of 350 years of Blue Jeans. The exhibition is accompanied with a book we've designed together with Studio wilfredtimo, which will be available at Tenue de Nîmes (a.o.) anytime soon.

Blue Jeans — 23 November 2012 until 10 March 2013,
Centraal Museum, Nicolaaskerkhof 10, Utrecht, the Netherlands, open Tue - Sun 11.00h – 17.00h

For more images click here >
And more on Blue Jeans at the Centraal Museum after the click > [ Continue reading ]

After months of hard work, designing, building, creating new collections of vintage photographs, frame antique pressed flowers from my grandparents, putting together a diverse collections of boxing memorabilia, we are super proud with the official opening of the second Tenue de Nîmes store in Amsterdam! Housed in Amsterdam's Haarlemmerstraat the store is divided into a separate men's and women's world, referred to as Tenue de Nîmes 'Mesdames' and 'Messieurs'. [ Continue reading ]

The last ‘Monday Must Haves’ before Christmas shows a curated selection of goods by Tenue de Nîmes together with Miscellaneous and Red Wing Shoes Store Amsterdam. This week with the Red Wing Shoes store exclusive Beckman Moc 9030 Antique Cigar, the… [ Continue reading ]

In the past months we’ve been busy fine-tuning the Tenue de Nîmes webshop and we’re happy to say that we are almost there. Well, we ARE already there! You can shop, get inspired in the blog and enjoy our denim dictionary. But… [ Continue reading ]

After working on the leather patch for the new collaboration between Tenue de Nîmes and Naked & Famous, a clash between Amsterdam and Canada, I completely fell in love with the 13oz green, rope-dyed army repro denim. The mid-green color proved a particular challenge since the… [ Continue reading ]

Today I found myself wandering around in the early morning breeze and light rain on an old shipyard, specialized in creating and repairing old Botters, the authentic Dutch sailing fishing vessels. Behind the beautiful facade of the old village of Spakenburg, an almost lost world of real craftsmanship… [ Continue reading ]

Although it is starting to feel like summer here in Europe we can’t withhold ourself taking a look at the upcoming autumn and winter collections. In particular the AW collection of Lee. Inspired on the American life Lee come’s with a mix of beautiful sawtooth-, denim… [ Continue reading ]

Tenue de Nîmes have released its 7th Journal de Nîmes today: The North American issue. Two of the many highlights of this issue are a portrait of Cone Denim and the New Haven Math Club photo-shoot for Gant Rugger. Another must-read is an extensive piece in which Tenue… [ Continue reading ]

Dutch denim genius MOOS released another remarkable ‘basic’ today.  His new release consists of 6 crew neck sweatshirts with a superb charcoal color dye. Made of made of US cotton and knitted by Toki-sen-i in Wakayama, Japan this hand-crafted cotton knit is a bargain. There are… [ Continue reading ]

New brands and new styles hit the online Tenue de Nîmes store the coming weeks and today we did the first photoshoot of the new year. To share a little bit already we hereby show you our buddy Mitch wearing a vintage denim apron full of… [ Continue reading ]

Extremely proud being a partner, we present you the new Tenue de Nîmes website. The site includes a new blog (a daily update by the name of Journal de Nîmes), a web-shop with most of the products they stock in the Amsterdam based store and all… [ Continue reading ]

Open publication – Free publishing – More tenue de nimes Our new Journal de Nimes Nº6 -The Dutch issue- is officially launched today. Because of the Tenue de Nîmes 2 year anniversary we felt it was the right moment to show… [ Continue reading ]

90 years old and still can't bust 'm! After the Buddy Lee shop window we did at Tenue de Nîmes I kind of fell in love with this little figure. The buddies we used there where the new ones, the third rebirth of this iconic puppet. His history goes back to 1920, when Chester Reynolds, a Lee Company Union All salesman, had been handing out bite-sized promotional overalls at country fairs when the idea of creating a doll to fit them sprung in mind. [ Continue reading ]

Our favorite Danish fashion brand Libertine-Libertine and our own Dutch denim store Tenue de Nîmes have joined hands. Taking the best of both worlds (fashion and denim) naturally meant co-creating a limited edition denim shirt based on the Libertine-Libertine design Hobo, which refers to a homeless traveler. Inspired by the Jack Kerouac masterpiece 'On the Road' the denim shirt symbolizes mobility and the warmth that new and unexpected experiences provide. The shirt contains numerous hidden treasures like the check-lined collar and cuffs and the subtle white Tenue de Nîmes cross embroidery on the right front of each garment. The Hobo shirt is exclusively available at Tenue de Nîmes.

More pictures after the click > [ Continue reading ]