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Aether Apparel Autumn/Winter 2012

Let's say good-bye to the summer and welcome the dark winter days with this beautiful imagery, exclusively shared with us by our friends at Aether Apparel. Their new Autumn/Winter 2012 pieces are, with no exception, a stylish collection with an extreme technical hidden side. Lightweight insulated jackets and shells with seam sealed constructions, smart fabrics, hand warmer compartments, pockets with audio cord valves, Recco locators and weatherproof zippers to name just a few of the highly technical details. [ Continue reading ]

AETHERfocus presents Argonaut Cycles

We really like the latest endeavor by one of our favorite outdoor label, Los Angeles-based Aether Apparel. Last December, as an enhancement to their online Journal, they introduced AETHERfocus. The new project is a video series that showcases individuals and companies that inspire the people at Aether. The very first episode focusses on Ben Farver of Argonaut Cycles. This company offers custom-built carbon frames, designed and manufactured entirely in the Pacific Northwest, USA. Each of their bikes are handcrafted using an innovative construction process for a completely tailored riding experience. The company is driven by a sincere passion for the sport of cycling, striving to make the best, because they want to ride the best. [ Continue reading ]

Aether Store SF

We really like the latest collaboration between AETHER and Paris-based designer Thierry Gaugain, who also was involved with the creation of AETHERstream, in the realization of their first-ever stand alone retail store. The store, named AETHERsf. will be located in San Fransisco's Hayes Valley. The construction will be made out of three 8‘ x 9.6‘ x 40’ shipping containers and is the combined work of Gaugain, envelope a+d, and AETHER's founders, Jonah Smith and Palmer West. [ Continue reading ]

Aether

Yesterday we've received this amazing set of images from the sophisticated and elegant outdoor label Aether. Aether was started by the two LA film producers Palmer West and Jonah Smith in a need to create something between the obvious performance-driven, and not-so-good-looking brands, and aesthetically pleasing who suffer from a lack of quality. The result is a collection with modern styling and tailored cuts that are paired with the function of high-tech weather, oil and dirt resistant fabrics. Beautiful gear in which you don't look like going for an arctic expedition, but rather travel to beautiful places, with beautiful people. Something we really like! [ Continue reading ]