With summer definitely turning it’s back on the Netherlands and the familiar climate of rain and wind returning, the time of appropriate clothing is here once again. Some of the finest rain and wind proof clothing comes from the earlier introduced, and evermore incredible Norwegian Rain. The Norwegians have made their lookbook for Spring/Summer 2013 a special one. For the presentation of their upcoming collection the Norwegians have gotten rising modeling star Erjona Ala to feature alongside her father Musa, who’s been at his daughter’s side from the beginning of her career.
To be photographed alongside his child gives father Musa as he states himself “…a nice memory of this period”, and finally gives him the true experience of his daughters life. He had never been in front of the camera himself. Andreo, musician from the band John Olav Nilsen & Gjengen, and Helge Gjerstad are the other models captured by Bergen based photographer Bent René Synnevåg, who choose the spacious Grieghallen as the location.
The Spring/Summer 2013 collection of the design duo behind Norwegian Rain, Alexander Helle and T-Michael, has been presented in Paris, Berlin, and Copenhagen this summer, and will now for the first time make an appearance during women’s fashion week in Milan and Paris in September.