Walking around at Pitti Immagine Uomo it was hard to see something new. You get used to styles, images and qualities. There was only one brand that really blew my mind. Ten C, The Emperors New Clothes. Its a brand designed by Alessandro Pungetti and Paul Harvey and is made exclusively in Italy. They have only seven jackets in one fabric. The outside fabric comes from the car industry and is used for rooftops. It’s an amazing rock-solid fabric that will last for ever. ‘Tank-like’ like Selectism is putting it. For the inside they have different linings, varying from shearling wool to quilt, to keep you cool during the summer and warm during the winter.
“These timeless and iconic jackets are created to live and age with you, and the incredible Japanese jersey will, with time, mould itself almost imperceptibly to you. It will become part of your life’s story like the dented wristwatch from when the Bungy broke and would have broken your arm had you not being wearing that watch. The tent that wears the scars of every event it has ever been to with you. That pair of jeans you just cannot throw away. They will become exclusively yours.”
It’s truly next level in quality and style. Keep an eye out for it here.